Oonagh Flanagan has been appointed as the first Chief Marketing Officer (CMO) of Webjet Group in Australia. In her new role, Flanagan will oversee the marketing strategy for Webjet Online Travel Agency (OTA) in Australia and New Zealand and lead loyalty initiatives across the Webjet Group.

Flanagan brings over 20 years of experience in marketing and leadership to the position. She previously served as the Global Chief Marketing Officer at Funlab Pty Ltd. Known for her ability to push creative boundaries and drive marketing technology innovation, Flanagan's expertise is expected to play a crucial role in advancing Webjet Group's strategic priorities.

Her responsibilities will include focusing on marketing, loyalty, digital platforms, and e-commerce as part of the company's FY30 strategic priorities. Flanagan will also lead a refresh of the Webjet OTA brand, which is set to launch later this year. This brand refresh is part of Webjet Group's broader strategy to double its Total Transaction Value (TTV) and enhance the travel experience through digital innovation.

Flanagan's role will focus on utilising data-driven insights and advanced marketing technologies, including artificial intelligence, to improve marketing efficiency, personalisation, and productivity. Her appointment is seen as a key component of Webjet Group's strategy to strengthen its position as a standalone, ASX-listed digital travel organisation.

Katrina Barry, CEO and Managing Director of Webjet Group, commented on the appointment: "Webjet Group is doubling down on its strategic priorities as a standalone, ASX-listed travel leader. Marketing plays a pivotal role in this new strategy, driving customer growth, increasing top-of-mind awareness, powering loyalty, and shaping the evolution of our brand. Oonagh's appointment signals our commitment to this vision. She brings the energy, creativity, and proven leadership needed to help elevate Webjet to the next level."

Flanagan expressed her enthusiasm for the role, stating, "Webjet has long been a well-loved, homegrown Aussie icon, but it’s never felt more energised or ambitious than it does today. This is a business with strong foundations, a bold vision and agenda, and a team that’s bursting with passion and ambition. As an avid traveller, I believe the holiday starts the moment you’re inspired, and I can’t wait to help ignite that spark for all Webjet customers."

Webjet Group is an ASX-listed digital travel organisation with a portfolio that includes Webjet OTA, Airport Rentals & Motorhome Republic, and Trip Ninja.