Sunny Advertising has secured Ingenia Holidays, which operates over 30 holiday parks along Australia's east coast, as a new client.

Sunny Advertising's in-house teams have already launched Ingenia’s summer campaign across various media channels nationally and through localised campaigns in different markets. The campaign included a segment on Channel Seven’s Sunrise Weather with presenter Sam Mac visiting Ingenia’s Bryon Bay holiday park. The campaign also included a highly successful segment on Channel Seven’s Sunrise Weather with presenter Sam Mac visiting Ingenia’s Bryon Bay holiday park.

The CEO of Sunny Advertising, Sarah McNeil, expressed enthusiasm over the new client acquisition.

"Ingenia Holidays have built an incredible reputation as a leading destination for families seeking the ultimate holiday experience. From Queenscliff on the Great Ocean Road in Victoria, through to Byron Bay on the New South Wales North Coast and up to Noosa on Queensland’s Sunshine Coast, Ingenia is ideally suited to those people seeking a family friendly, pet friendly, road trip friendly vacation," said McNeil.

The agency is now planning Ingenia's 2025 campaigns, with a focus on the unique offerings across all Ingenia’s eastern seaboard holiday parks. "We are now working on mapping out Ingenia's 2025 campaigns, which will continue to evolve the strategy focusing on the unique offerings across all Ingenia’s eastern seaboard holiday parks," McNeil noted.

Sunny Advertising, a full-service marketing agency based in Queensland and Sydney, specialises in traditional and digital media, as well as PR and communications. The agency's recent client acquisitions include Brisbane Heat, Currumbin Wildlife Sanctuary, and Wattle Court Homes.