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Editorial 7 min read
AMI CPD: 0.5
 

Why the industry needs the CMO Awards – and where the problems still lie for marketing
By Nadia Cameron - Editor - Marketing | Associate Publisher

Where marketing leaders are excelling – and most crucially, where they are still struggling, in several cases, Shakespearian style – is the big lesson out of this year’s CMO Awards entries. And it’s why this program is more important than...
Feature 3 min read
 

The marketing terms our top 10 CMOs of the Year wish we’d stop using
By Nadia Cameron - Editor - Marketing | Associate Publisher

Marketing is full of buzzwords, phrases that might mean something to the performance team but set up the backs of the brand marketers, borrowed generic terms that have been latched on to marketing practices but mask less-than-ideal processes, and terminology...
CMO Awards gala pics 2 min read
 

More pics: Celebratory highlights from the inaugural CMO Awards gala dinner
By Mi3 staff

Attended by Australia's most important and respected marketing and industry leaders, the inaugural CMO Awards gala dinner was the must-attend event of the year as we celebrated the achievements of a diverse range of CMOs and their marketing teams. Here...
Feature 6 min read
AMI CPD: 1
Listen to the Podcast  

The CMO Awards Podcast ep4: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketing to the CEO and CFO
By Nadia Cameron - Editor - Marketing | Associate Publisher

Short CMO tenure, job complexity, unrealistic expectations of delivery – often driven by short-term ultimatums – a disconnect on the metrics that matter, and a woeful inability across marketing teams to draw a value driver tree for businesses they work...
CMO Awards winners 2 min read
 

Full list of Finalists for Chief Marketing Officers of the Year 2025
By Staff writers

This inaugural Chief Marketing Officers of the Year award is open to the most senior marketing executive representatives for an organisation based in Australia with a remit that includes the Australian market. Entrants can either purely have the Australian remit,...

CMO Awards Library

Feature 16 May 2025 - 3 min read
 

The marketing terms our top 10 CMOs of the Year wish we’d stop using
By Nadia Cameron - Editor - Marketing | Associate Publisher

Marketing is full of buzzwords, phrases that might mean something to the performance team but set up the backs of the brand
CMO Awards judging 15 May 2025 - 5 min read
AMI CPD: 0.5
 

Explaining the why, not just what, articulating the commercial outcome and capability development catch-up: What the CMO Awards judges valued most in this year’s CMO of the Year entries
By Nadia Cameron - Editor - Marketing | Associate Publisher

A incredibly insightful element of the CMO Awards judges meetings is when judges shares their overarching thoughts about what
Editorial 13 May 2025 - 7 min read
AMI CPD: 0.5
 

Why the industry needs the CMO Awards – and where the problems still lie for marketing
By Nadia Cameron - Editor - Marketing | Associate Publisher

Where marketing leaders are excelling – and most crucially, where they are still struggling, in several cases, Shakespearian
Feature 13 May 2025 - 6 min read
AMI CPD: 1
Listen to the Podcast  

The CMO Awards Podcast ep4: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketing to the CEO and CFO
By Nadia Cameron - Editor - Marketing | Associate Publisher

Short CMO tenure, job complexity, unrealistic expectations of delivery – often driven by short-term ultimatums – a disconnect
CMO Awards gala pics 12 May 2025 - 2 min read
 

More pics: Celebratory highlights from the inaugural CMO Awards gala dinner
By Mi3 staff

Attended by Australia's most important and respected marketing and industry leaders, the inaugural CMO Awards gala dinner was
CMO Awards gala pics 8 May 2025 - 2 min read
 

First photos: Winners and highlights from the CMO Awards gala event

By Staff writers

On 7 May, more than 170 of Australia's marketing and industry leadership finest gathered at the Eveleigh at the Grounds
CMO Awards 25 8 May 2025 - 4 min read
 

QSR CMO tops the list; FMCG brands dominate as we reveal the winners of the inaugural CMO Awards 2025
By Nadia Cameron - Editor - Marketing | Associate Publisher

This year's inaugural CMOs of the Year top 10 demonstrated it all: a cult challenger brand turned global goliath with a $3bn
CMO Awards winners 8 May 2025 - 2 min read
 

Full list of Finalists for Chief Marketing Officers of the Year 2025
By Staff writers

This inaugural Chief Marketing Officers of the Year award is open to the most senior marketing executive representatives for
Partner Q&A 8 May 2025 - 3 min read
 

Publicis’ Michael Rebelo on identifying and weaponising specialisms to get to the future faster
By Publicis Groupe

Publicis Groupe ANZ CEO, Michael Rebelo on unlocking growth in a volatile environment, how the holding company's acquisitions
Partner Q&A 7 May 2025 - 3 min read
 

News' Lou Barrett talks CFO demands, transparency, growth and multi-faceted marketing
By News Australia

CFOs are demanding marketing ROI transparency, scrutinising budgets and prioritising measurable results, especially in
Partner Q&A 7 May 2025 - 4 min read
 

Adobe’s local chief Katrina Troughton on experience evolved through AI, customer dynamics and new ways of working

By Adobe

From AI acceleration to the art of personalisation, Adobe’s VP and MD for ANZ Katrina Troughton reflects on what’s changed,
Feature 29 Apr 2025 - 8 min read
AMI CPD: 1
Listen to the Podcast  

The CMO Awards podcast ep3: ‘Brand is the unit of value creation’: Lion co-MD Anubha Sahasrabuddhe, McCain growth chief Olivia Dickinson, SiteMinder’s Trent Innes on chief growth recipes – and pitfalls to avoid
By Nadia Cameron - Editor - Marketing | Associate Publisher

Lion co-MD Anubha Sahasrabuddhe launched a 500-day growth sprint in 2023. Time’s up, so what has she achieved? A promotion
Feature 22 Apr 2025 - 8 min read
AMI CPD: 1
Listen to the Podcast  

The CMO Awards podcast Ep2: Tourism Australia, Google and ABC marketing chiefs on how they have won friends and influenced people – from CEO and exec stakeholders to staff
By Nadia Cameron - Editor - Marketing | Associate Publisher

Being able to convince others is the most critical skill marketers need to possess  – the whole job of marketing is to
Feature 11 Mar 2025 - 6 min read
AMI CPD: 0.5
Listen to the Podcast  

The CMO Awards podcast ep1: 'Boards and CEOs are asking CMOs to rethink their marketing models - do it before they get a consultant in': ex-Westfield, Audi and Kimberly-Clark CMOs on when to say no and when to move faster
By Nadia Cameron - Editor - Marketing | Associate Publisher

CMO Awards: "Look at the world the CEO and board is facing into. Markets are relentless. If you're not delivering an increase
Feature 6 Feb 2025 - 3 min read
 

CMO Awards 2025 nominations now open: Leadership, business growth contribution key pillars
By Nadia Cameron - Editor - Marketing | Associate Publisher

The first-ever CMO Awards, powered by Mi3, are now officially open for nominations. From demonstrating effective marketing
Feature 11 Dec 2024 - 6 min read
AMI CPD: 0.5
 

‘If you’re forced into budget cuts, cut off geographies for marketing and see how palatable that is’: Uber, Guzman Y Gomez CMOs on ring-fencing, risk-taking – and what not to do in the boardroom
By Nadia Cameron - Editor - Marketing | Associate Publisher

Selling marketing’s worth while avoiding selling success every time, along with how to work with boards now obsessed by risk,
Feature 3 Dec 2024 - 4 min read
 

The CMO Awards: Mi3 debuts new recognition program for Australian marketing leadership
By Nadia Cameron - Editor - Marketing | Associate Publisher

A new era in CMO community connection and recognition has arrived. Mi3 this week formally debuts the CMO Awards, a program
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