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News Plus

News Plus

10 ViacomCBS readies net zero carbon plan, major diversity push, flags ads in Paramount+, dynamic e-commerce play and brand-funded BVOD ad load reduction

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read

News Plus

News Plus

The Comeback Kids: Seven revives more old formats, flags 13m logged-in viewers, goes full funnel with in-show e-commerce, strikes first Salesforce Media Cloud deal for trading

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

News Plus

News Plus

Autobarn e-comm, marketing boss Karl Winther: Four things marketers must get about attention metrics as Nine prepares pilot

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

10 October 2021 5 min read

News Analysis

News Analysis

Nine hedges 14m logged-in people-based marketing bet, pairs fierce rivals Adobe and Salesforce, lands attention metrics deal, makes CPM, automation push for full-funnel 'Total TV' trading

By Paul McIntyre and Josh McDonnell

15 September 2021 4 min read

By Paul McIntyre and Josh McDonnell -

15 September 2021 4 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

News Analysis

News Analysis

Direct play: Nine hires former Visa, Visit Victoria marketer and Edelman global strategy boss to lead Powered Enterprise division

By Josh McDonnell - Senior Writer

1 December 2020 3 min read

By Josh McDonnell - Senior Writer

1 December 2020 3 min read

Industry Contributor

Industry Contributor

As brands create turmoil boycotting the US TV upfronts, the lesson for 2021 starts here

By Kurt Burnette, Chief Revenue Officer - Seven West Media

18 November 2020 3 min read

By Kurt Burnette, Chief Revenue Officer - Seven West Media

18 November 2020 3 min read

Industry Contributor

Industry Contributor

TV upfronts: What did we learn and who looks best set for 2021?

By Philippa Noilea-Tani, National Head of Investment - Wavemaker Australia

4 November 2020 4 min read

By Philippa Noilea-Tani, National Head of Investment - Wavemaker Australia

4 November 2020 4 min read

News Analysis

News Analysis

Bringing everyone back together: Publicis chief Michael Rebelo on full service, half full offices and why creative agencies need to know their enemy at next year’s TV upfronts

By Josh McDonnell - Senior Writer

28 October 2020 5 min read

By Josh McDonnell - Senior Writer

28 October 2020 5 min read

News Analysis

News Analysis

Catch-up TV: Seven targets 11m user IDs by 2022, woos second party data partners, ‘pauses’ MKR and keeps lid on next cooking show at Upfronts

By Josh McDonnell - Senior Writer

21 October 2020 6 min read

By Josh McDonnell - Senior Writer

21 October 2020 6 min read