Tech

Australia’s privacy overhaul will have major ramifications across the marketing industry and the digital advertising supply

The digital experiences platform business joins the swelling ranks of technology companies readjusting staff numbers to new

At Australia's biggest bank, digital strategy is core to developing world class customer experiences, delivering strong net

An ad fraud grift designed to pilfer revenue from Adsense campaigns, and flog dodgy crypto schemes into the bargain has

Four of the biggest FMCG companies in the world, Procter & Gamble, Coca-Cola, Unilever and Pepsico spent the last week

Red hot, not white hot, but still very bloody hot. As Yahoo all but wiped its ANZ commercial team last week, including the

With its purchase of Tquila ANZ, Publicis Groupe signals its intent to further develop its global reach across the vast and

With ChatGPT capturing all the headlines, and the new platform's biggest backer Microsoft doubling down on its investment in

That was quick. The day after Alphabet announced its ChatGPT competitor — Bard AI — Microsoft is out of the block with a new

Empires seem unassailable right up until the moment they are not, as Google is now discovering. Andi, a generative search

Stung by the popularity of ChatGPT, Alphabet swings into action. Initial focus of its generative AI play is on search, which

The headlines hollered that Alphabet and Meta were going backwards, while Amazon's ad business blitzed the final quarter of

Deputy's former SVP marketing, and Siteminder's product boss land at logistics outfit Shippit

BeatSting heralds the arrival of large scale digital ad fraud in audio advertising markets. The scheme leverages a technique

The Zuck is not for turning. Not content with having sunk over $US13bn into the Metaverse this year, the Meta CEO cheerfully

Australian users will have to wait a while longer before they can access the subscription level service for ChatGPT. The

Three of the most transformational technologies of the last two decades are running out of juice – social media, Software as

ChatGPT won't take your job, but the person using ChatGPT almost certainly will. Execs from Kia, IAG, SAP, The Lumery, WPP

Welcome to the post digital world, says industry research outfit Gartner. Its global board survey finds digital remains a key

Adobe's APAC boss conceded last year that without access to first party data, the claimed benefits of personalisation were "a

Australia Day awards: M&C Saatchi founder Bill Muirhead and Accenture's new transformation and technology managing director

IAB America's chief has let rip in fiery speech, savaging Apple and describing the firm – and privacy advocates – as

Do no evil? Google bullied publishers and advertisers, used anticompetitive practices, targeted acquisitions to eliminate

Ecommerce leader set to cut 30-40 staff. Wants cost base and infrastructure aligned to post-covid trading conditions

Treasury is running the rule over the ACCC's call for more powers to rein-in big tech. But it has some questions for industry

GroupM is making a play for a bigger slice of Australia's $5.5bn martech market, hiring former MediaMonks, Google and Adobe

Publishers – at least at the top end of town – appear to be getting a bigger slice of marketers' programmatic ad dollars

Cartology rolls out 90 new screens in metro stores, aims to fill overlap between convenience stores and supermarkets, take a