Chobani Fit has appointed ID Collective to lead event sponsorship for the Melbourne Marathon Festival and the Great Ocean Road Marathon for a second year.

The agency last year led an event sponsorship campaign for Chobani Fit at the Nike Melbourne Marathon Festival, delivering custom-built structures and a pop-up Chobani Fit Yogurt Bar that distributed 33,000 yogurt pots to the public.

The initiative also featured a Chobani Fit Finish Line with detailed branding and graphic design, offering media coverage opportunities through a photo booth activation.

Executive director of ID Collective, Amanda Booth, said: "We are thrilled to be working with Chobani Fit for the second consecutive year...Our activation strategy fuses creative design and innovation with strategic execution, and we are excited to showcase the unique qualities of Chobani Fit, whilst promoting brand visibility and participation within the community."