Springboards, a new AI platform designed for creative professionals in the advertising industry, has been launched by co-founders Pip Bingemann and Amy Tucker with $5 million in seed funding.

The platform aims to assist creative teams in exploring more ideas rapidly and uncovering new inspiration. Springboards has garnered support from over 120 agencies globally, including Cummins & Partners, Jellyfish, BMF, TRG, SAMY, and Cutwater.

It's also secured $5 million in seed funding from Blackbird Ventures, Australia's largest venture capital firm. Springboards was additionally part of the inaugural Google for Startups Accelerator: AI First program. The platform claims to generate "10–30x more creative diversity than OpenAI, Anthropic, and Gemini combined."

Springboards offers nine AI-powered tools to enhance creativity throughout the process. Key features include Insights Digger, Campaign Concepts, Validator Tool, and Sparks Feature. The platform emphasizes collaboration between humans and AI, aiming to enhance rather than replace creativity.

"Creativity in advertising is under siege. Shrinking margins, skyrocketing pitching costs, and ever-higher client expectations are threatening the craft. We built Springboards to help creatives do what they do best: think big, explore boldly, and stay original," Tucker said.

Bingemann, added Springboards is designed to be a partner, not a replacement. "AI shouldn’t rob the industry of its soul—it should expand its creative horizons. With our platform, agencies can explore more possibilities, break conventions, and push the ceiling of creativity, ensuring the work isn’t just faster, but more daring, original, and inspired."

The platform's Canvas tool allows teams to collaborate across disciplines and locations. Springboards was developed by creatives for creatives, with the founders having backgrounds in agencies such as Ikon, UM, and McCann. Kieran Browne, Chief Technology Officer at Springboards, holds a PhD in machine learning and has a background in experimenting with AI tools at Google.

Tim Collier, National Head of Strategy at Cummins & Partners, remarked, "Springboards is a game-changer. It helps teams focus on the most interesting and challenging part of our jobs—finding original ideas that connect deeply with people. It’s not about devaluing creativity; it’s about enhancing it."

Christina Aventi, Chief Strategy Officer at BMF, commented, "It helps uncover insights to marinate upon that improve your thinking… it gives you stimulus that can shift where you were first going, to push you into more interesting places. More insights, more ideas and it’s actually surprising what triggers a new thread of your thinking, helping you make connections you wouldn’t ordinarily."

Monik Ladha, Brand Strategy Director at TRG, said, "Springboards is like having a well-trained strategy partner who can sharpen your ideas or gut-check your thinking in the blink of an eye. It’s changing the way I approach assignments and workshopping problems."

Tom Roach, VP Brand Strategy at Jellyfish, noted, "Our strategists love using Springboards. It’s proving incredibly useful. Helping them get to great briefs and ideas faster than ever before. It’s like having a strategy partner always by your side to riff with and bounce ideas off. It’s great when you’re a global team like us, everyone’s dispersed around the globe, and some strategists are the only ones in their market. It’s quickly become part of our daily AI diet. To us having Humans-in-the-loop is incredibly important. Maybe a Human x Springboards AI = the modern strategy team?"