Phrase, a company specialising in AI-driven translation technology, has announced a series of new capabilities for its enterprise platform. The enhancements are aimed at advancing multimedia localization, AI agent orchestration, developer tools, and workflow automation.

The new release includes Phrase Studio, an all-in-one solution designed for localizing audio and video content. Phrase Studio offers AI-driven features such as captioning, subtitling, dubbing, summarization, and synthetic voice generation. This aims to streamline the process of multimedia localization.

Another significant addition is the Phrase Agentic Content System (PACS), a new architecture that allows specialised AI agents to collaborate across the localization flow. This system is intended to improve translation speed, accuracy, and quality.

Phrase has also expanded its Phrase Language AI into Phrase Strings, which is focused on software localization. This integration offers features like engine auto-selection, machine translation glossaries, and Phrase QPS scoring.

The company has introduced a new Developer Hub, which provides streamlined documentation, intelligent search, and customizable connector APIs. These features are designed to enable deeper automation with platforms such as Contentful and Optimizely.

Additional updates include automation enhancements to Phrase Strings and a native integration with Tridion Docs. This integration is aimed at simplifying the translation of technical content.

CEO of Phrase, Georg Ell, commented, "The industry is converging around the concept of the Language Technology Platform, a vision we’ve championed for years, and this sets a new benchmark...This launch is a defining moment for Phrase and the customers and partners we serve. The industry is converging around the concept of the Language Technology Platform, a vision we’ve championed for years, and this sets a new benchmark.

"What’s possible and expected with multilingual content across written, audio, and video has changed. As AI, ecosystems, and automation reshape expectations, fragmented tools, stitched-together point solutions, and old ways of working no longer meet demands. Customers and partners need innovation, scale, quality, and extensibility in their Language Technology Platform. This release extends and deepens our platform to meet those needs, enabling smarter, faster, and more connected global content delivery."

Phrase's platform aims to support the entire content lifecycle, with a focus on enhancing multimedia localization, AI agent orchestration, developer tools, and workflow automation.