Sequoia Financial Group (ASX: SEQ) has announced a significant rebranding of its flagship Sharecafe and Finance News Network offerings, marking the first major update in decades.

The relaunch introduces a suite of industry-first investor relations and financial services marketing solutions, led by recently appointed Head of Sequoia Financial Media, Jed Bertalli. The rebranded platforms aim to transform how ASX-listed companies and product issuers engage with investors and financial professionals.

The new-look platforms aim to provide access to a highly engaged audience of active investors and finance professionals. Sequoia Financial Media claims to offer unparalleled reach to active investors and finance professionals, with 164,000 email subscribers. It also has a network of 100+ influential partners including Westpac Online, Morningstar, ANZ, IRESS, Wealth Today, Tiger Broking, BT Financial Platform, Shaw & Partners, Amber Wealth, and Dow Jones. Companies can additionally leverage Sequoia's network of 380+ advisors, finance professionals, family offices, corporate finance professionals and clients.

In addition, companies gain access to TV-grade studios in Sydney & Melbourne, enabling the creation of professional, fully edited, branded content. Sequoia Financial Media is owned by Sequoia Financial Group (ASX: SEQ). The company's flagship brands, Sharecafe and Finance News Network, connect ASX companies with highly engaged audiences of investors, financial professionals, and advisors.

The rebrand comes after the company divested Informed Investor and Corporate Connect Research last year and finalised the implementation of an end-to-end restructure.

"After months of leading a comprehensive strategic review, I’m excited to join Sequoia Financial Group at such a dynamic time for the whole business, and the financial services industry more broadly," Bertalli said. Prior to joining the group, he worked at Southern Cross Austereo, Sky News and most recently, as head of commercial and operations for Ticker News.

"Our brands continue to captivate and inform active investors and finance professionals. The announced changes will only strengthen our market position and provide stronger value for our consumers, clients, Sequoia business units, and shareholders. We truly are the one-stop-shop for investor relations and financial marketing," he said.

Garry Crole, CEO and Managing Director of Sequoia Financial Group, welcomed Bertalli's input on driving the new direction. "His strategic vision and leadership will drive the next phase of growth and success for our media operations, whilst supporting our advisor and accounting businesses."

"Sequoia remains committed to a long-term strategy of providing services to financial planners, accountants and their customers, whilst enhancing shareholder value," Crole added.