Sapporo has introduced a new brand campaign titled 'So Pour A Sapporo', developed by the creative agency Sunday Gravy. The campaign seeks to encourage individuals to slow down and appreciate the nuances of craft and connection, drawing inspiration from Sapporo's Japanese cultural heritage.

The centrepiece of the campaign is a 60-second video, also named 'So Pour A Sapporo'. Coopers Brewery is the client behind this initiative, with Amy Kearney serving as the Brand Manager. Shinichiro Shimo, known as the Sapporo Beer Sensei, lent his voice as the Voice Over Artist for the campaign.

Production responsibilities were undertaken by Collider, with Rachael Ford-Davies acting as the Managing Partner & Executive Producer. Direction was provided by Dylan Duclos, while Autumn Loveday took on the role of Producer. The visual elements were captured by Director of Photography Christopher Miles.

Post-production tasks were managed by Annie Schutt, with Adam Wills serving as the Editor and Matt Fezz handling the Colourist/Online duties. The musical composition for the campaign was crafted by Electric Sheep, and the sound design was executed by Georgia Collins.

The media agency kwpx was involved in the campaign, with facilitation provided by Mr Positive. Retouching services were carried out by Electric Art, and BTL services were delivered by Immediate.

The campaign's promotional materials emphasise the theme of slowing down and appreciating the craft. "Sunday Gravy's new brand campaign, 'So Pour A Sapporo' isn’t just a brand line, it’s an invitation to stop and appreciate craft, and connection from a brand born from a simpler time, steeped in Japanese culture and heritage," stated the press release.