ARN has partnered with clean room provider InfoSum to enable advertisers to integrate their first-party data into ARN's audience insights to deliver more precise marketing campaigns.

The new capability, dubbed Data Match, leverages InfoSum's data collaboration platform, Azira, enabling clients to securely match their first-party data with ARN's audience ecosystem, thus uncovering shared audience segments. This capability is designed to enhance precision targeting and the creation of bespoke campaigns tailored to specific customer profiles.

According to ARN, the ARN Data Match is intended to improve marketing outcomes by utilising ARN's expertise in audio, digital, and cross-platform strategies. The solution is underpinned by robust privacy protections and advanced technology, ensuring secure and compliant data sharing.

ARN's Director of Commercial Strategy and Growth, Venessa Hunt, said: "Marketers today demand solutions that allow them to harness the power of their own data in meaningful ways. The ARN Data Match combines our deep understanding of audience behaviour with our clients' first-party data to create a unique and powerful opportunity for highly effective marketing campaigns."

ARN's National Podcast & Digital Sales Director, Denis Donati, said: "The ARN Data Match helps clients make their audio smarter by securely matching their first-party data with our audience. This means they can reach existing customers more effectively, find new ones, and deliver highly targeted campaigns across ARN's powerful digital audio platforms. It's precision marketing at scale ensuring that marketing messages reach the right people, at the right time, in the right way."

SVP, APAC at InfoSum, Richard Knott, said: "As the advertising landscape continues to evolve, first-party data has become the cornerstone of effective audience engagement. By leveraging InfoSum's data clean solution and tapping into ARN's rich audio data, brands are empowered to harness the full potential of privacy-safe, data-driven advertising.

"By enabling seamless, secure collaboration without sharing raw data, we're unlocking new opportunities for advertisers to deliver highly relevant, personalised experiences - while maintaining consumer trust in an increasingly privacy-conscious world."