The Victorian Department of Education has launched a new campaign with Shameless Media to promote careers in early childhood education

The campaign, created in partnership with media agency OMD, is backed by the Victorian Government's investment in the early childhood sector, reflecting a strategic effort to address the growing demand for qualified educators in this field.

Central to the campaign is 'Kinder Conversations', an audio-first content series that has been integrated into Shameless Media's newly launched podcast, 'Inherited'. This series comprises 16 mid-roll segments, each lasting between 60 to 90 seconds. These segments feature personal stories from the Shameless Media team, recounting their experiences in kindergarten. The storytelling approach is intended to inspire interest in early childhood education by highlighting the rewarding nature of the profession.

OMD Create, the creative content division of OMD Australia, played a pivotal role in developing the partnership with Shameless Media.

OMD’s Head of Create, Emma Ray, said: "OMD is thrilled to partner with the Victorian Department of Education and Shameless Media on this important campaign. By connecting audiences through authentic, talent-driven audio storytelling, we hope to inspire the next generation of educators to step into this rewarding career."

Head of Business Development at Shameless Media, Rhiannon Joyce, said: "At Shameless Media, storytelling has always been at the heart of what we do. We create content that genuinely connects with our community. That same mindset shapes how we approach partnerships. Inherited the podcast was the natural choice for this campaign. It’s designed to draw out unique stories and perspectives with a focus on reflection and nostalgia, two themes that aligned perfectly with the strategy from OMD Create and the Department of Education. This alignment has been integral to building an authentic and thoughtful partnership that encourages our audience to consider a career in early childhood education."