Binge is partnering with TikTok to host a 24-hour livestream for the first episode of its new reality series, Billion Dollar Playground. The livestream will commence on Wednesday, 18 June at 8:00AM AEST and will be accessible on TikTok without the need for a Binge subscription.

This initiative marks Binge as the first Australian streaming service to debut a full episode of a series on TikTok Live for a 24-hour duration. To join the livestream, users can visit the @Binge profile on TikTok and tap on the profile picture to enter the LIVE session.

The move is part of Binge's strategy to innovate how audiences discover original content through social-first distribution and creator amplification. The livestream will be supported by a paid and creator-led campaign across multiple platforms, including TikTok, Meta, Snapchat, and YouTube Shorts.

Billion Dollar Playground is a Binge Original series that follows luxury service professionals catering to ultra-rich clients' vacations, set against the backdrop of Australia. The series has been commissioned by Foxtel Group for Binge and is produced by Ronde Media.

Executive Producers for the series include Jacqueline Saddington, Howard Myers-Rifai, and Alison Hurbert-Burns for Foxtel Group, with Ben Davies representing Ronde Media. The series is available to stream on BINGE with new episodes released weekly and is also accessible on Foxtel.

Marketing Director for Binge, Annabelle Greene, said: "TikTok sits at the centre of pop culture, and by streaming episode 1 of Billion Dollar Playground directly on the platform, we’re meeting viewers where they are, in the formats they love. We're proud to work with TikTok to unlock new ways for audiences to discover our fantastic content."