Chery Motors has appointed Zeno Group as its retained public relations agency in Australia following a competitive pitch process. The appointment is part of Chery's strategic efforts to enhance its market presence in the region.

Chery Motors, founded in 1997, operates in over 80 countries and has sold more than 15 million vehicles globally. It's experienced rapid growth in Australia, with a reported 216% year-on-year sales increase.

Chief Operating Officer of Chery Motors Australia, Lucas Harris, said: "We are delighted to appoint Zeno Group as our communications partner as we continue to expand Chery's presence in Australia. Zeno's passion for our business, along with the team's creative thinking and insightful strategic approach, shone throughout the pitch process. Australia plays a critical role in Chery's global expansion plan and this is going to be significant year for us. We have every confidence that together, we'll build great momentum for Chery as a challenger brand built to provide the very best for Australian families. With a range of new energy vehicles to be launched shortly, Chery is well-positioned for continued growth throughout 2025."

Chery Motors has received recognition for its Tiggo 4 Pro model, winning awards such as Drive Car of the Year: Best Urban Car Under $30k and Wheels' Best Small SUV: Best Value.

Zeno Group, a global integrated communications agency, will lead strategic communications for Chery Motors in Australia. The agency is known for its strategic communications and has been recognised with several industry awards, including PR Awards APAC Best Culture of the Year and Campaign Best Places to Work APAC - Best Employee Engagement.

Managing Director of Zeno Group Australia, Sarah Littlefair, said: "Chery is a global brand bringing impressive vehicles and a bold ambition to the Australian market. The opportunity to help accelerate Chery's local profile through a creative, earned-first approach is incredibly exciting for our team."

Zeno Group has recently expanded its client portfolio, adding brands such as Gorilla Glue, Shokz, Lenovo, Motorola, and Yorkshire Tea.