TBWA Australia and New Zealand confirmed today the departure of regional president and CEO Paul Bradbury after nearly two decades at the helm. Official confirmation of Bradbury's exit comes hours after Omnicom announced a sweeping restructure of the entire group...
Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot...
The ACCC has said it will not oppose Omnicom's acquisition of The Interpublic Group of Companies, following an investigation into the proposed deal that kicked off in May.
UPDATED: Havas Media Australia chief Virginia Hyland is leaving the French holding company and lodged a Breach of General Protections claim with the Federal Court. The case in recent days...
Hypetap boss Detch Singh left a career in investment banking to ride the influencer wave in 2013 – within weeks of Google taking over Howard Hughes’ old LA studio to...
Publicis Groupe is building an alternative media and audience reach network to legacy media channels, leveraging the $650m in influencer and creator platform acquisitions it has made in the past year...
Agency holding groups are piling into AI. Problem is, remuneration models haven't caught up. Without a major rethink about how agencies get paid by brands, expect more profit warnings, as
If you think media has gone nuts over the last five years, try running a federal election campaign. It’s a five-week vortex of everything the industry is grappling with “but...
AB InBev throws legal heat at anyone ripping off its brands. Yet Budweiser’s Iconic Sounds Grand Prix winner openly celebrates lifting audio clips without paying a cent – then asks
Being perceived as a cheat or doing something wrong by bringing AI into your work, naggy cognitive bias against change, wanting to belong and feel valued – these very real...
"Avoid the pornography of change" was virtual Professor Mark Ritson's take on research by System1's Andrew Tindall that he thinks deserves a place in the marketing effectiveness pantheon of greats...
Focus groups are limited by human nature. Ad testing is likewise tainted. But cold, calculated and with absolutely no desire to please anyone, synthetic clones change all of that, argues
The Cannes Lions festivities are officially done and dusted. Check out the full list of brands and agencies from Australia and New Zealand that have won on the world stage...
A swathe of Australia's domestic market is banking on safe brand platforms, low risk personalisation and 'good enough' customer experience to deliver incremental growth. But global marketing, customer and brand bosses...
Half the digital media market is not targetable. WPP Media is aiming to change that amid a major shift in the way it plans and buys media. Evan Hanlon, global...
RyanCap’s consultancy company Tightrope has announced three new hires, all from the major consulting firms. It says it’s
MediaSmiths appointed to handle media for Master Plumbers’ Association of Queensland, prepares to launch push warning people
Publicis has landed digital production for Blackmores, Mi3 understands, as the vitamins and supplements business ramps up
Content marketing platform Convo Ink has landed $1.5m in funding to scale, with investors 3C and M2 now backing the firm –
Indie agency Enigma has nabbed former Wunderman Thompson CEO John Gutteridge as its first National CEO. Gutteridge takes an
Bastion has lured Simon Langley, former National Executive Creative Director and Partner at indie creative shop Edge, as its
Dentsu ANZ CEO Angela Tangas is leaving to helm the network’s UK and Ireland business. She leaves behind a streamlined group
Daniel Bradley has joined Match & Wood to lead its Melbourne Office, leaving CHEP Network, where he was National Head of
Following the $1.3bn ME Bank acquisition last year, Bank of Queensland is consolidating its media across BoQ, ME and Virgin
Mindshare has won the Blackmores media account, with the vitamins firm pushing its master brand overhaul both domestically
Lexus has confirmed it is consolidating creative for brand and retail into Publicis, with the holdco following its US
PHD Australia has relaunched its content division as DRUM, taking the name of the global network as content production surges
The Media Store has added two senior hires to its Melbourne operation. Nicole Boyd joins from MediaCom to head-up client
Audience Precision has hired Monia Montefusco. The three-time MFA Award winner joins Haydon Bray's unit as Client Partner as
HelloFresh has appointed Publicis-owned media agency Spark Foundry to its media account, worth an estimated $20 million,
GroupM's Wavemaker has promoted Phil Mumford to the role of Managing Director of its Adelaide office, replacing Matt Hofmeyer
PHD Brisbane will handle media planning and buying for Brisbane arts and entertainment festival, BrisFest.
Debate around BVOD frequency capping continues: Adgile’s Shaun Lohman says the firm’s analysis of more than 100 BVOD...
Publicis is reviving Razorfish, a powerhouse brand mothballed after a series of mergers and loss of identity, now resurrected
OMD is the first big alliance partner for Sayers Brand Momentum, part owned by three former PwC CMO Advisory execs who
One of Australia’s largest aged care and disability support providers, Just Better Care, has appointed MediaSmiths to its
McDonald's is not a restaurant but a real estate business. Google is not a search engine but a media owner. If we view...
Sir Martin Sorrell’s S4 Capital has published its 2021 results, more than a month after announcing auditors had failed to
Retailer Myer, shoe company Crocs, and price comparison website Compare The Market are among new clients partnerships
The cost of living squeeze and supply chain crunch could lead to a repeat of panic buying and changes to the way people shop
Advertisers and ad tech providers must share the blame for BVOD’s endless repeating ads. There is a solution to the problems...
The ACCC is gunning for brands making spurious sustainability claims – just as the media supply chain steps up efforts to
Hogarth has hired Alice Hughes to spearhead its Addressable Content Practice (ACP) in Australia with Blake Moseley becoming
Creative agency The Royals has continued its hot streak(y) by winning a pitch to build a brand platform and campaign for food
Chris Stephenson, global CMO at media agency network PHD, thinks marketing's massive blindspot around gaming may come back to
Backed by heavyweights, Bondi's latest vegan restaurant aims to scale to 1,000 outlets globally. It's hired The One Centre to
Woolworths has named M&C Saatchi to its Paid Social account, and will play “a key role” in how customers experience the
Brands face an incoming data tsunami as industries converge and the internet of things becomes the internet of bodies. While
CX agency Affinity has topped the AFR’s best places to work list, followed by Melbourne-based indies Hatched, TRA and Half
Christian Juhl's GroupM overhaul continues with the global CEO wrapping MediaCom into his former charge Essence, the new
Media veteran turned influencer agency influencer Mike Wilson has added another role to his portfolio, helping start-ups to